Innovation ? Step by Step Instructions

Anyone can be innovative. From macro to micro innovation that leads a lot of positive things. To innovate every day, at work or at home, follow these steps and see where it leads.

Solve the problems to solve

Pets.com solved a problem that needed solving. Amazon.com and eBay, on the other hand, solved the problems were solved. Think about what you frustrating. To really dig into the problem. The question "why" five times to reach the trueProblem. Determine whether to have the solution to the problem have a significant impact on your life and / or work.

At the beginning of my career I worked for the advertising agency that had the account of Energizer batteries. I was due to differences in the volume of sales from different sources, we used reports confused. I asked "why", until I got to the root of the problem.

Watch out for the answers

The answer is probably not obvious, not to what immediately before you go focus forResponse. Seth Godin went, though the principles of direct marketing and has been repackaged as permission marketing. Consider, as another area could be the problem. Ask someone outside the scope of the, what they would do.

When I was working on behalf Boom Box and Energizer Walkman was just their way into youth culture. Yes, I'm so old. To determine whether the difference in volume came from I had to leave to the limits of the advertising agency.

Revision withuninformed

If you think you have an idea, a possible solution to the problem, make among the uninformed, please share it with people who have knowledge about the problem, but not actively involved in solving it.

Most have to say I fear that you all the reasons why your idea will not work. For you, this is not a bad thing. Do not you defend your idea. Put your ego aside and listen attentively to their objections. Leave your argument. Their perspective. This isvaluable information, you can use to sell your idea, if it matters.

Back to the batteries. I have an idea of ??the use of the source volume and together with my boss. He did not think it would work. I have shared with others and have different reactions, which almost all negative. With all this information that I built my intention to sell the idea. It began with an invitation to the brand manager.

"Come and hang out in a schoolyard with me. I want to buy for lunch."

He was skeptical, buthas agreed to go. Finally, I offered to buy lunch to eat. What we saw were children, many children with batteries for their portable music devices. All instruments are relied upon, with the exception of the actual sales and investigations were not of the opinion that the boys would have to buy batteries.

Test your way to success in the night

Once you have the brilliant plan, try it in the real world. There is nothing like the crucible of reality to the edge to take away from the idea. In the real worldmany nuances necessary for success find that it is not understood when he was an intellectual exercise. Keep an open mind and allow the market to improve your thinking. A diamond takes a lot of polishing to be brilliant.

After our trip to the schoolyard, and without explanation to the police were required, we talked about how to use the opportunity. We agreed on a test in five record stores in Winnipeg, Manitoba. Po 'time I'll describe how it feels to storeControls in Manitoba, in January. The inventory we up to 10 times what we had seen expected based on traditional channels. We have to build the results of tests to a customer order form, which we took to a national record store chain. They agreed to bring the batteries. We have an entirely new distribution channel, the value of many millions of dollars for Energizer batteries produces.

Conclusions

Solve problems that make the difference. Make sure that the solution of the problem is a significant added value toTheir lives and / or work situation.
Watch out for the answer. Another perspective is to see a new light on the problem and allow you to shine, the courses available at the earliest.
Check the problems with the uninformed. Exploring to better understand the problem and other challenges to overcome you.
Test your way to success overnight. Even the most brilliant innovations do not happen without some experimentation. Before the iPhone came to Newton.

Source: http://self-improvement-innovation.chailit.com/innovation-step-by-step-instructions.html

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